Tourism officers are usually involved in strategic planning and development. Their work involves liaising with the public and with local and public agencies, as well as behind-the-scenes preparation and planning.

•         Promoting existing tourist attractions through advertising campaigns, developing promotional literature including artwork, writing press releases and copy for tourism guides/newsletters
•         Carrying out research of existing tourist attractions to gain customer feedback in order to make improvements
•         Researching local history and local people's views in order to develop potential new tourist attractions
•         Working with the media and other local partner organizations to raise the profile of the local area, generate positive publicity and create a brand identity for the area
•         Organizing exhibition stands at conferences and holiday shows, both nationally and overseas, to promote the area
•         Organizing special and seasonal events and festivals
•         Providing support, guidance and sometimes administering funding for local tourism-related business and advising new tourism businesses
•         Encouraging the development of new jobs within the tourism sector
•         Bringing in tourism development funding to the area
•         Assessing the impact that any planned developments may have upon the local environment weighed against the potential benefits
•         Consulting with local tourism businesses such as tour operators, restaurants and guest-houses, to assess the effectiveness of current tourism             development policies and to develop an overall tourism development strategy.

Recruiting Companies

•         Crown Limited
•         Events Queensland
•         Flight Centre Limited
•         HOSTPLUS
•         Harvey World Travel
•         Jupiters Hotel and Casino
•         Qantas Holidays
•         Queensland Tourism Industry Council
•         STA Travel
•         Tourism Australia
•         Tourism Industry Council NSW