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Retail Management course in South Asia

sharePosted date: 29 Oct 2014

Retail Management is retail marketing as entertainment. Sometimes called "inspirational retailing" or "entertailing," it has also been defined as "the modern trend of combining shopping and entertainment opportunities as an anchor for customers." In 2001, Codeluppi described it as a way for marketers to "offer the consumer physical and emotional sensations during the shopping experience." And, in an article entitled "Using sonic branding in the retail environment" in the 2003 issue of the Journal of Consumer Behavior, Fulberg described it as a way for retailers to entertain the consumer with a dramatization of their values." According to Michael Morrison at the Australian Centre for Retail Studies:
“There is a move towards the concept of 'retailtainment.' This phenomenon, which brings together retailing, entertainment, music and leisure ... Retailers need to look further than the traditional retail store elements such as colour, lighting and visual merchandising to influence buying decisions. The specific atmosphere the retailer creates can, in some cases, be more influential in the decision-making process than the product itself. As goods and services become more of a commodity, it is what a shopper experiences and what atmosphere retailers create that really matters. Brand building is a combination of physical, functional, operational and psychological elements. Consumers will be willing to pay more for a brand if there is a perceived or actual added value from their experience of using the product or service.” There are various Retail Management Courses and Universities in South Asia. Some of them are Following:

  1.        Sikkim Manipal University
  2.        South Asian University
  3.        Sita Mishra - Institute of Management Technology
  4.        S P Jain School of Global Management
  5.        Aventis School of Management
  6.        Chicago Booth School of Business
  7.        Nanyang Business School (Nanyang Technological University)
  8.        James Cook University Of Australia, Singapore
  9.        INSEAD, Singapore campus
  11.        Central Queensland University
  12.        Merlion Kaiser Group
  13.        ABE International Business College
  14.        Adamson University College of Business Administration
  15.        Asian Institute of Management ; Washington SyCip Graduate School of Business
  16.        Ateneo Graduate School of Business

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