Mass Communication is concerned with communication and spreading of news and information through various mediums like television, radio, magazines, newspapers etc. It covers both print and electronic media.Print Mediaincludes newspapers, journals, magazines etc.Electronic mediaincludes television, radio, internet etc. Mass Communication encompasses the different media used for the communication of news, information, entertainment and other public messages to a large number of people.
The responsibilities of a mass communication professional are as follows
To understand the message of the sender and execute it effectively to have the desired results.
To understand the receiver and his psychology well, to design a message to suit his taste
To come up with the best possible medium that is required to transfer the message
To analyze the after effect of the message and alter it to suit the target better
Skills required
This field requires various skills Which involves:
Knowledge of various fields as well as current affairs
A creative sense
Ability to perform well under pressure
A keen sense of observation
Analytical skills
EMPLOYMENT OPPORTUNITIES
As one can the industry is doing quite well for itself and is predicted to do well for some years now. The students of this trade can look forward to working in public relations, televisions, films, publishing, journalism, editing, direction etc. The thing to remember while applying to the industry is that people with strong people skills and a head for communication will be preferred any give day over others.
The job requires the aspirants to be skillful, energetic and also creative. Following are the various job profiles offered to graduates in mass communication:
Sound Engineer
Film Director
Public Relations Officer
Sound Mixer
Sound Recorder Special Correspondent
TV Correspondent Producer
Radio Jockey
RJ Screen writer
Art Director
Editor
Event Manager
Video Jockey Fashion Photographer
AIR-All India Radio Circulation
Public Relations Central Information Service
Legal Affairs Department
Earnings
As a journalist you can expect an entry level salary of Rs. 10000-Rs.15000. As you gain experience of 4- 5 years your salary can grow somewhere between Rs.25000-50000. In Abroad you can expect $20,000 to $ 30,000 per annum.
Recruiting Companies
Hindustan Times Group of Publication
NDTV Network
Zee TV Network
Times of India Publication Group
Viacom
BBC
TV 18 Group
Big Entertainment and numerous others.
How do I get there?
Option 1:
Although the eligibility criteria will vary from college to college but mostly depend on the below mentioned factors:
Undergraduate Courses:
Mostly Undergraduate courses only required the successful completion of class XII from any board.
Post Graduate Courses:
A post graduate course would require the candidate to be below 30 years of age and the completion of a Bachelors degree in any discipline. Some would also prefer work experience in some media related work.
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